Define what makes you different and customers won’t hesitate to choose you
In business, it’s no longer enough to simply keep up with the competition. Whether you’re a new business owner or a seasoned entrepreneur, you have to work hard to stay ahead.
The statistics seem shocking: 50% of small businesses fail after five years.[1] And although there are plenty of reasons that businesses fail, lack of differentiation is often cited as the most common. Your success or failure lies with how you set yourself apart.
Are you doing everything you can to beat the competition? Keep reading to explore some simple ways you can help your business stand head and shoulders above the rest.
Find your competitive advantage
Take the time to understand what your customer wants and how you can deliver it better than anyone else. Look at what your competitors are doing, then identify what you can offer to set you apart. It might be a unique product, exemplary customer service or a seamless ordering process. Once you’ve honed your competitive advantage, you can share the message throughout your marketing.
Be specific
The old adage is true: when you try to please everyone, you please no one. Focus on how you can make your ideal customer happy. Keep your communication clear and simple to let people know exactly what you do — and how you can solve their problems.
Offer a great guarantee
You’ll give customers the confidence to trust you when you back your service up with a guarantee. You could offer an extended return policy, free shipping or simply a promise to return calls or emails within 24 hours. Even small guarantees can have a big impact, and will help customers choose you over the competition.
Be memorable
How can you surprise and delight your customers? Think about ways you can give them more than they asked for — small freebies and regular rewards can go a long way to encourage loyalty.
Get personal
77% of consumers have chosen, recommended or paid more for a brand that provides a personalized service or experience.[2] From emails with relevant, tailored content to a bespoke service customized to individual needs, personalization is key to making your customers feel valued.
Don’t forget your customer service
The cornerstone of every business should be stellar customer service. Keep on top of customer complaints and be sure to take feedback on board so you can continually improve what you offer. Listening to your customers and admitting to your mistakes is not a sign of weakness: taking steps to fix problems will actually help you build stronger customer relationships.
Empower your customers to choose you over the rest and you’ll beat the competition with ease. When you take the time to define what makes you different, you’ll give your business a strong headstart on the competition.
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